Famed across the globe, Oxford Street is a must-visit destination for anyone heading to the heart of the capital. It’s one of the best spots to explore the very essence of London, a vibrant blend of world-class shopping, diverse dining, and cultural gems tucked between the high-street favourites. Whether you're in search of iconic department stores, hidden galleries, or seasonal street spectacles, Oxford Street offers something for everyone.
Known as Europe’s busiest shopping street, Oxford Street is home to over 300 shops and regularly attracts visitors from all corners of the world. But it’s more than just a retail hotspot - with cultural landmarks, green spaces, and unforgettable entertainment options, there’s a wealth of things to do in Oxford Street, London. This guide covers the top things to do in London near Oxford Street to help you plan your visit.
Iconic Shopping Destinations
When it comes to retail therapy, Oxford Street stands in a league of its own. With more than 300 stores, it’s one of the best things to do in Oxford Street, London selling luxury fashion, unique finds, and even high-street staples.
Selfridges is the crown jewel of Oxford Street shopping. Located at 400 Oxford Street, this luxury department store spans over 10 acres and boasts six floors of curated fashion, homeware, beauty, and dining. With 15 restaurants and cafés, a gourmet Food Hall, and exclusive brand collections, Selfridges delivers a shopping experience that goes far beyond browsing the racks.
For trend-conscious shoppers, Zara and H&M offer vast, stylish spaces packed with affordable, runway-inspired fashion. Both brands have prominent Oxford Street locations and are beloved for their ever-evolving collections that cater to all ages.
At Nike Town, you’ll find a fusion of sportswear and innovation. This interactive flagship store includes custom shoe design stations, a Running Lab, and exclusive product drops, perfect for fitness fans and sneakerheads.
For bargain hunters, Primark provides excellent value across fashion and homeware. Their massive Oxford Street flagship even includes a Greggs Café and themed photo spots for a fun, budget-friendly shopping break.
Cultural Attractions Near Oxford Street
While shopping is a major draw, there are plenty of cultural things to do in London near Oxford Street too. Just a short walk away, you’ll find historic collections, artistic treasures, and thought-provoking exhibitions.
Start at the British Museum on Great Russell Street, a world-renowned institution that houses artefacts from across the globe. Highlights include the Rosetta Stone, the Elgin Marbles, and Egyptian mummies. Entry is free, and guided tours are available if you’d like a deeper dive into its fascinating history.
For photography lovers, The Photographer’s Gallery at 16-18 Ramillies Street offers a rotating programme of exhibitions featuring contemporary and historical works. Current highlights include striking photomontages by Deborah Turbeville.
Another gem is the Wallace Collection, located in Hertford House, Manchester Square. This beautiful museum is known for its exceptional European art, delicate porcelain, and historic weaponry. Don’t miss Fragonard’s masterpiece ‘The Swing’ a highlight for many art enthusiasts.
Relaxation and Green Spaces
After a busy day of shopping or gallery hopping, unwind in one of the nearby green spaces that provide a breath of fresh air amid the buzz of the city. These serene spots are perfect if you’re looking for quieter things to do in Oxford Street, London.
Hyde Park, one of London’s largest and most beloved parks, is just a short stroll away. You can enjoy a leisurely walk along the Serpentine, rent a paddle boat, or visit the tranquil Diana Memorial Fountain. In the winter months, don’t miss Winter Wonderland, a festive event filled with rides, markets, and seasonal food.
Closer still is Soho Square, a compact but peaceful park surrounded by historical buildings and benches. It’s ideal for a relaxing break, light lunch, or a quick escape from the lively crowds of Oxford Street.
Dining and Culinary Delights
Oxford Street is not just a haven for shoppers; it’s also home to a dazzling array of culinary experiences, from vibrant eateries to fine dining destinations.
A standout spot is Circolo Popolare, located at 40-41 Rathbone Place. With its lavish interiors, wall-to-wall bottles, and hearty Sicilian-inspired dishes, this restaurant delivers both style and substance. Expect generous portions of pasta, creamy burrata, and eye-catching desserts.
For a quintessentially British experience, head to Sketch at 9 Conduit Street. Famed for its quirky art, pink velvet décor, and imaginative menu, Sketch is particularly beloved for its decadent afternoon tea served in The Gallery.
Craving bold, spicy flavours? Dishoom, located on 22 Kingly Street in Carnaby, brings the warmth of Bombay’s Irani cafés to London. The Black Daal and Bacon Naan Rolls are must-tries, and the ambient décor makes it a perfect spot for a leisurely brunch or dinner.
Entertainment and Nightlife
As the sun sets, Oxford Street literally lights with world-class entertainment and lively nightlife options that make it one of the most exciting after dark areas to explore in London.
And no trip would be complete without catching a show in the West End – just minutes away, theatres like the Apollo Theatre, London Palladium, and Dominion Theatre showcase top productions including Hamilton, Wicked, and The Lion King. For the best prices, always book through official ticket sites to avoid any inflated resale costs.
For something a bit different, try Swingers at 15 John Prince’s Street, it’s a unique venue where indoor mini golf meets gourmet street food and creative cocktails, a brilliant pick for groups, birthdays, or casual date nights.
Visiting during the festive season? You’re in for a visual treat. Oxford Street’s Christmas Lights transform the whole area into a twinkling wonderland from mid-November to early January. Nearby displays on Regent Street and Carnaby Street also offer stunning seasonal photo ops.
As a perfect mix of fashion, food, culture, and entertainment, Oxford Street captures the spirit of London like no other area. Shop for high-end labels, explore world-famous museums, relax in a nearby park, or enjoy a delicious meal. There are countless fun things to do in Oxford Street, London.
Plus, thanks to its central location, many of these experiences are just moments away from a comfortable base like one of our Clermont Hotels in, London Charing Cross or Victoria. The ideal place to start and end your Oxford Street adventures.
